By Kelly Koepke
Are you intimidated by the thought of writing a brochure or website? Want to start a newsletter for your clients but don’t know where to begin or how to keep the ideas flowing? Confused about how to communicate with the media about your business? Wondering what a news release is and how you can use it to get the press to notice you? Does the thought of writing a column, blog or article make you queasy?
Hiring a freelance writer can be the answer to all these concerns. Because freelance writers – also called copywriters or content creators – take the burden off you to create compelling content. They work quickly and efficiently, and usually less expensively than you or your staff would.
Here’s how they can enhance your business.
What does a freelance writer do?
Freelance writers help you better communicate with your customers by writing a whole host of material such as:
- Press releases
- Website copy
- Feature stories
- Annual & technical reports
- Letters to the editor
- Columns by the expert
- Ghostwritten articles
Freelancers also offer editing and proofreading services.
Why hire a freelancer?
First, freelance content creators can enhance your reputation. Every word that goes out from your business reflects on your business reputation. A freelance writer will ensure your written image is professional.
Next, freelancers increase your efficiency. You know what you do, writers know how to write. A short period of time spent talking with a writer can result in more content than you could create in the same amount of time.
Freelancers also bring a fresh perspective on your business, what makes it great, unique and special. They’ll ask you questions you might not have thought about and frame the benefits and solutions you bring to your customers in new and compelling ways.
Fourth, freelance content creators bring task-specific help. Freelancers get paid by the word, by the hour or by the project. You only need to hire someone when you need help. No longer will you need to find work to keep a part or full-time staffer busy or to pay benefits. You do get what you pay for, though. Good professional writers cost more than beginners or non-professionals, who would require more editing, rewriting, fact-checking and time on your part.
Additionally, freelancers usually know which editors and reporters should receive your information, if what you want to do is communicate with the press, magazines or other publications. They are your connection to the larger publication world.
Finally, freelance writers save you money. It costs less to contract with a freelance writer or content specialist directly than going through a public relations, marketing or advertising firm. You’re not paying for the agency’s overhead by going direct to the writer for your project.
Kelly Koepke, a freelance writer/content creator with over 20 years’ experience, helps her clients communicate with customers and the media via blogs, website copy, newsletters, press releases and ghost written articles, among other business communication.