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Kim Gusta Marketing
505-244-7278
505-206-3040
Skill Categories
Online Content
Marketing, Advertising & PR
Services

I specialize in creating compelling marketing materials that sell high tech products. I'll transform your technical product content into benefit-rich deliverables that speak to your technology buyer in their language.

 

I am also available for technology marketing consulting including content marketing strategizing, buyer persona creation, informal market research, and designing social media campaigns.

 

Professional Communicator Since:
1996

With 13 years technology marketing experience at successful software companies like Symantec and an MBA in marketing, I "get" how to market high tech products. I've created countless successful marketing deliverables for a broad range of buyers from C-level executives to software developers and physicians. I understand how to craft messages that engage technology buyers, shorten sales cycles, and help you be a star in the eyes of your sales team. 
Learn how I'm different from other copywriters.

I service high tech companies throughout the United States.

Project Types

My copywriting services include:
• White papers
• Blog posts
• Brochures
• Product datasheets
• Success stories 
• Web copy
• Technical briefs
• Sales tools for direct and channel sales teams including sales guides, cheat sheets, telemarketing scripts and more
• Multimedia scripts
• Core messaging documents that summarize your key messaging points

I am also available for technology marketing consulting.

 

Industries/Topics

I specialize in copywriting for the high tech industry.

Specialties or Special Skills

• 13 years technology marketing experience at successful software companies like Symantec
• MBA in Marketing
• B.A. in English Literature and Sociology
• Pragmatic Marketing alumni (www.pragmaticmarketing.com)

Work Samples